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Personal view of the show excellent and inferior

 Published:2015-10-05 16:29:17    Source:    Views:944

Personal view of the show excellent and inferior


 


 

Exhibition - this is by far the most effective export marketing methods, the effect of the exhibitors planning skills and experience of different.
The role of the exhibition is to help enterprises to quickly open the market to help enterprises to quickly understand the dynamics of the industry market, and help companies in a relatively short period of time to establish the influence in the industry. If you in a exhibition office is quite distinctive, will impress a certain degree of buyers, peers, the media and research institutions.
1, low cost contact customers
Companies to reach the qualified customers, to participate in the exhibition is the most effective way. According to a study by Exhibit Surveys Inc, the average cost of each visitor to the exhibition is $177, while the average cost of a customer through a sales call is $295.
2, the workload is less high quality
After contact with the qualified customers at the fair, the following work is less. Exhibit Surveys Inc's survey showed that the show was exposed to a qualified customer, the average only need to give each other 0. 8 phone calls can be made into business. In contrast, the typical business sales approach is required to complete the 3.7 phone calls. According to another study by the Mike Gro Hill survey, the customer is not required to follow up on the list of 54% of all the orders to the exhibitors.
3, potential customers
Exhibit surveys, research shows that to the amount of the average exhibitors booth access as the base, only 12% of people in exhibition before 12 months inscribed to the company's sales staff phone; 88% for new potential customers, and fair for exhibitors to bring visitors to a high level. For the products and services of the participating companies, 49% of the visitors are planning to buy those products and services.
4, competitive advantage
The exhibition offers the opportunity to compete in the same competition. Through the training of the booth staff, positive and show in front of the promotion, the spectacular exhibition booth design and rigorous booth to follow up, the competitiveness of the company can become light shine. Moreover, visitors to the exhibition will take advantage of this opportunity to compare the exhibitors. Therefore, this is a good opportunity for exhibitors to display products.
5, save time
In three days, the number of people who have access to more than three months of sales in the business can be more than the number of people who have access to it. Face to face to meet potential customers is a quick way to build customer relationship.
6, harmonious customer relationship
Customer relationship is a hot topic for many companies, the exhibition is a good place for existing customers of the strong relationship between rack one's brains. Exhibitors can express gratitude to customers in the following ways: a warm reception, a pair of dinner, special services, etc..
7, hand to teach customers trial products
Sales staff to carry the product on the road to demonstrate the opportunity is not much. The exhibition is a good place for exhibitors to test products for potential customers.
8, competitive analysis
The opportunity to compete at the scene of the exhibition is immeasurable. In here, the relevant competitors to provide products, prices and marketing strategies and other information, exhibitors through observation and listening can understand a lot of.
9, most of the show (especially in large exhibitions) are usually attracted media attention. The use of media exposure can become an advantage for exhibitors. It is an important job to invite important media reporters to visit the exhibition booth.
10, product and service market survey
The exhibition offers an excellent opportunity to conduct a market survey. If the exhibitors are considering introducing a new product or a new service, it can be deployed to the visitors at the exhibition, to understand their price, function and compensation as well as the quality of the basic requirements.
Harm:
Any one of the exhibition booth is more expensive, even professional exhibition, the top of the customer is very competitive, good and bad, are normal, the world is not perfect, there is no absolute justice, the risk is relatively high
First point: the price is expensive
Second point: higher risk
Third point: continuous investment higher
Fourth point: the current situation of foreign trade, foreign customers are relatively small, the return on investment is a bit different
According to the survey this year, Guangdong is also so, more than 1 times the number of suppliers to participate in the last year, but less 2/3 buyers
 

Fifth points: the show is just a situation, only in the exhibition by the company's staff to promote, to contact, did not do the appropriate advertising


 

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